Independent ASX Equity Research for Australian Investors | Alpha Insights

A letter from the founder
You probably already know this

Or maybe felt it before. That most of the research or investment recommendation services are not all there for you.

That the gurus providing their technical analysis on charts all too often, only parade their charting prowess on past winners, while convinently forgetting the loss-makers.

Or if the provider of stock research that you had subscribed to, seems more focused on upselling you to a higher 'premium' tier, instead of addressing whether their research was delivering in the first place.

If the broker research reports which are freely available for you to digest, whether the report was written with your interest at heart.

Or if those who have their interest 'aligned' with yours, whether they continue to hold the stock, or are quietly selling down first before announcing that the stock's rating has changed.

You may be frustrated that your performance, somehow never matches up to theirs. And you could start second-guessing their motives. You would most likely become very defensive. And start becoming very cynical and wary of any other research or investment services that follows after.

Frankly speaking, you are tired of having to put so much effort into discerning the good from the bad.

I built Alpha Insights for you.

My name is Ryan Lim. I spent 7 years as an institutional equity research analyst. I hold a Master's in Applied Finance from Macquarie University. I have navigated every major school of investing thought (technical, fundamental, and macro) and I can tell you from experience that most of what is sold to retail investors as "research" would not survive a single day of institutional scrutiny.

So I built something different. Alpha Insights is an investor-first equity research platform. 450+ ASX companies, fully modelled, with transparent assumptions you can challenge.

Furthermore, I do not own stocks. I do not manage money. I do not invest "alongside" you. I just analyse, as impartially as I know how, so you can make better decisions with your own capital.

I am one person, and this is my life's work.

When constructing this website for you, I had initially tried implementing a typical website structure. I followed the templates provided. I even tried to do a customised approach, based on my own ideas, in the hopes of delivering a well-curated marketing message.

But in the end, none of them truly felt right.

So, I'm going to do what I do best. And that is just to communicate directly with you through my writing. In my own voice.

After all, I'm the sole operatorm here. There is no committee, no editorial board, no marketing team. Just me, talking to you.

Ryan Lim, Founder of Alpha Insights
Ryan Lim Founder, Alpha Insights
M.AppFin (Macquarie) | 7 Years Institutional Equity Research
3-day free trial. Cancel anytime. No card charged during trial.
Alpha Insights research report showing company valuation and analysis
Is this you?

I built Alpha Insights for a specific kind of investor.

It is not for the casual investor, looking for a quick tip. It is for a serious investor, committed to learning and mastering the art of stock analysis, and portfolio management. It is not for someone looking to validate their feelings, regardless of the rationale. It is for someone who wants to hear the truth, regardless of how they might feel about it. It is not for someone looking to delegate the respopnsibilities of their DIY investment portfolio away. It is for someone looking for an effective, broad, and engaging suppport system, to enable them to better manage their portfolios.
  • You have been burned before, and are reluctant to trust another. Even when the work looks legitimate.
  • You are drowned in surface-level, low-intelligent, content that wastes your time and mental energy. You are only after valued opinions. Someone who will tell you the truth even when it is uncomfortable.
  • You have been through the charting phase, or the tip-following phase. None of it delivered what was promised.
  • You want someone who is independent. Someone without an agenda. Someone who only has your sole interest in mind.
  • You treat your investments with respect. Not as a hobby. Not as a gamble. And you want someone to do the same. You want genuine, transparent, analysis.
  • You do not need hand-holding. You don't want pretencious opinions. You need tools, depth, and a second opinion you can trust.
If most of that resonates with you, what follows is evidence, not false promises.
Track Record

The proof in the pudding.

Since October 2025, Alpha Insights top high-conviction buy signals generated a 0 compared to the ASX 200 benchmark's 0 over the exact same period, outperforming the index by nearly 0.

That is not all.

I also provide an overall market signal - sell, or not sell, which is just a reflection of my holistic view of the entire investing landscape.

A basic guidance system, yet incredibly effective to-date.

For example. On 30 October 2025, the market sell signal was activated, and deactivated in early December. Abiding by the market signal protected members against an up to ~6% loss in value.

On 27 January 2026, the market sell signal came back on. And remains on up till now (24 March 2026).

Not only were members notified of the weak market foundations, as showcased by the volatile February reporting season in 2026, they had inadverdently also sidestepped the entire fallout from the US/Israel v. Iranian conflict.

Protecting the downside through proactive risk management, for me, is equally, if not more important, than chasing stock ideas with massive upside.

A good offensive measure, is a strong defense.

Human psychology has a greater aversion for losses, vs gains.

And the fallout from a loss, also yields a greater mental response, be it stress, self-doubt, or fear.

Moreover, the lingering effects of these mental conditions, can also severely impede your ability to mainain composure, compsoure that is required in order to now position the portfolio for the recovery phase.

And lastly, based on a theorectical portfolio of a $100,000, a 6% ($6000) loss prevention between Oct to Dec last year, would have covered for Alpha Insights annual subscription for up to the next 12 years. This is before we even incorporate the capital loss prevention from the current sell signal.

One signal. One decision. A decade of membership paid for.

Without signal
$94,000
With signal
$100,000

$6,000 protected = 12 years of membership

Long Only: My Top Picks vs ASX 200
15 highest-conviction buy calls, Oct 14 2025 - Mar 2 2026
My Top 15 Picks (+13.25%) ASX 200 Benchmark (+3.39%) Cash Rate (+1.09%)
We derive our buy ideas from the ASX100 universe - offerring the most liquid stock ideas, instead of illiquid micro-small caps that are difficult to get in or out. From our top 15 ideas, performance tracked between October 2025 to March 2026 using with Bloomberg-verified data. These are the stocks which Alpha Insights has highlighted since Day 1. Zero turnover in the portfolio throughout that period. No buys or sells conducted. Stress-free. Low touch.
Buying Winners, Shorting Losers: Combined Returns vs Cash
ASX 100, Oct 14 2025 - Mar 2 2026
My Long + Short Picks (+14.78%) Cash Rate (+1.09%)
Taking that one step further. What if you had bought the most favoured stocks, and took a short position in the least favoured stocks? First. You would have eliminated your risk exposure to the market. Meaning that your portfolio performance is no longer strongly tied to the market. Therefore, your benchmark for performance actually becomes the RBA cash rate itself. And this is also a clearer reflection on your stock-picking abilities.
Portfolio Strategy: Sell Signals vs ASX 200
Alpha Insights' "Market Sell" signal, overlaid on the S&P/ASX 200 Total Return, Oct 14 2025 - Mar 11 2026
Alpha Insights Strategy (+3.91%) S&P/ASX 200 Total Return (-0.25%) Sell Signal Active
The red-shaded zones represents the time period of when the "Market Sell" signal is active.
Top 3 Longs
CompanyMy CallResult
WGX Westgold Resources Long +43.8%
BHP BHP Group Long +38.5%
WDS Woodside Energy Long +35.3%
Top 3 Shorts
CompanyMy CallStock Move
ZIP Zip Co Short -62.4%
PME Pro Medicus Short -56.1%
XRO Xero Short -48.2%
Alpha Insights model portfolio showing long and short positions with performance chart
Display of the model portfolio: long and short positions side by side.

Tracked from Oct 14, 2025 to Mar 2, 2026 (100 trading days). 87 ASX 100 companies covered. All prices sourced from Bloomberg (adjusted for dividends and stock splits). Past performance is not indicative of future results.

So who produced these results, and why should you trust them?
Who Built This

The performance above, comes from the work of one person.

Ryan Lim, Founder of Alpha Insights As seen on AusBiz & 9 News

Ryan Lim. Founder of Alpha Insights.

I spent the l8 months, and poured in tens of thousands of dollars, to build the proprietary valuation framework that supports Alpha Insights.

This has also been stress-tested across 500+ companies, and has already been refined through 4 reporting seasons. The continous improvements and refinements to the framework, has also shown a growing robustness, as following reporting seasons identifies fewer problems, better outputs, and a narrowing margin for errors.

With my institutional background and a decade in markets, I have also navigated every major school of investing thought: technical, fundamental, and macro. This breadth of experience have also been instrumental, in shaping Alpha Insights.

Though, I am not here to tell you, how great of an analyst I am, or the 10-bagger I found with my charting signals.

Instead, I am here to tell you that Alpha Insights was built with rigour and depth. It is not a shallow framework by any means, and it now delivers complex analysis on companies that far exceeds the quality of my own previous work. Therefore, I stand behind every output with my name on it, and hold myself to a standard. One that sits much higher than the industry's, of which has been slipping for some time now.

7 Yrs Institutional Research M.AppFin, Macquarie University Economics & Finance, RMIT 500+ Companies Modeled 4 Reporting Seasons Refined
What the Industry won't admit
You wouldn't know what you didn't know. And the industry benefits from keeping it that way.
What providers tell you
"I risk my own capital, alongside yours."
Sounds great doesn't it? In practice, the moment someone is involved with their own personal capital, their objectivity on the matter changes. And this is a dangerous, and falliable part of human psyche. Whether it was done with good intentions, or not. Opinions may not be bearish, when it needs to be. And the risk of holding beyond the rationale of the analysis, exposes investors to avoidable capital losses to due deviation from the strategy.
What I do instead
I just don't own any stocks. Period.
Abstience from ownership, removes that relationship completely, and untaints the analysis completed on every single piece of analysis produced. Genuinely impartial. Free from conflicting agendas.
What providers tell you
"Our system works. Here are our winners."
It is not unusual to show your winners, it is rightly-justifiable to do so, and one should be proud of any of their own positive performances. The issue is on not disclosing their losers. And contrary to how loud they may get on their winners, their losers are often never spoken of, and quietly hidden away from the narrative. Most of us know that to an extent, there is a cover-up of the losers. However, by consistently drumming to their own beat, investors can very quickly forget - without a choice too, due to the fast-moving nature of the markets. It may be years before someone comes to the realisastion that the research provider they've been following, has not delivered.
What I do instead
Responsibility to transparency for growth
I fully disclose the track record of the valuation framework, or anything 'Alpha Insights' related, and am unafraid of transparently share both my winners, and my losers. Importantly, I am fully accountable to all my members. Members would often find me publicly reflecting, and attempting to work out a solution to a problem. I am no exception to making mistakes too. However, I value the opportunity to grow, much more than any public perception of me. Hence, to hide my flaws, would just be impeding my ability to become better. Ask any of the Alpha Insight members, they would probably inform you that I over-share.
What providers tell you
"Upgrade to our higher tier for a higher chance of success."
It is fascinating how the human psychology works. How often do you find yourself valuing something over another, because it was priced higher? Myself included, can fall prey to these marketing gimmicks. However, if the base option didn't work to begin with, why would the more expensive one, that might make you feel nicer, be any different?
What I do instead
One plan. Everything you need included from day one.
We only have a base option. $500 per year. Every report, every portfolio strategy note, every tool, every update. The base membership gives you everything you need. In future, I will introduce add-ons that comes with an added fee. However, these add-ons are quality-of-life features. They are not prerequisites for performance. End of the day, I try to keep my fees as low as I possibly can, in respect to your hard-earned capital. And that every dollar spent on a subscription, is a dollar that is not part of your portfolio.
What I do instead
Transparent pricing, not pricing psychology.
I also want to be transparent about something most providers would never disclose: how I arrived at the price. If I charged $10,000 a year, you would assume exclusivity. If I charged $500, you might assume it is cheap and therefore not serious. If it were free, you would trust it even less. If I started at $5,000 and dropped to $1,000, you would feel like you got a bargain. If I started at $500 and raised it to $1,000, you would feel ripped off. Those reactions have nothing to do with the quality of the research. They are pricing psychology, and the industry uses them against you constantly. Here is how I actually set the price. I need roughly $500,000 a year to sustain Alpha Insights and fund the charitable initiatives it was built for. My target is 1,000 members. That is how I landed on $500. No anchoring tricks. No inflated starting price designed to make a discount feel generous. Just the maths behind what it costs to keep this running and serve the mission.

I say these things because if you are reading this far, you have probably been burned before. Your guard is up. The only way I can earn your attention is honesty.

What Makes Us Different

Built with a Fundamentally different structure.

Genuine impartialness
Not holding a position in a stock, is not a compliance checkbox. It is based on a rather basic foundational principle, that just by having a financial involvement in a shared stock, means no longer being able to provide objective assessments. When your analyst has skin in the game, their analysis cannot distinguish between serving yours, or their own purposes.
Radically transparent.
Regardless of the public opinion, I will stand by my framework's analysis. If a very popular stock is overvalued, I won't be afraid of making that disclaimer publicly, and stand by it. When CSL was trading above $250 in August 2025, I was the only one who appeared on Ausbiz TV to state that our valuation on the company was $120. Likewise, if I made an error myself, or if my analysis turned out to be wrong, I will also be the first to admit my limitations. I am not here to make you or me feel good about ourselves. I am here to deliver a dose of reality, because you deserve to make better-informed decisions.
Built for a cause, not a lifestyle.
Alpha Insights was built with one end goal in mind. To provide childhood cancer charitable initiatives with a sustainable source of funding. Secondary to that, the principles that underscore Alpha Insights are of those which seeks for the betterment of others. If instead, I had built this in the pursuit for personal wealth, glorification, or lifestyle, I would not have made it this far. There is a bigger mission beyond all this, which ties in with a personal story of mine. Read my full story.
What You Get

Everything I wish existed when I was investing on my own.

Economic Intelligence
A continuously updated macro view built from data across multiple companies and sectors. Not one analyst's opinion, but a structured, data-driven picture of what is happening in the economy and what it means for your portfolio.
Update & Comparison Alerts
When something important changes at a company (earnings results, acquisitions, major news), get the updated research, which shows you exactly what changed, whether my view shifted, how, and why.
Full Research Portal
Search any ASX company. Browse model portfolios. Read economic updates. Everything lives in one place, accessible on desktop and mobile. No PDFs buried in your inbox. Structured, searchable, always current.
Alpha Insights company research page showing valuation, financials, and analysis
Inside a company research report: valuation, financials, risk analysis, and member discussion
What Members Say
Verified reviews on ProductReview.com.au
"The depth of analysis is outstanding. Alpha Insights genuinely feels like having a buy-side analyst on call."
A
Aaron
ProductReview
Read the full review on ProductReview
"The more time I spend, the more I like it. A fantastic product."
PI
Self-Directed Investor
Former Business Consultant
"Your offering is far superior. I find your honesty refreshing."
BT
Senior Banking Professional
Major Australian Bank
"A much more thorough and professional product than others I've seen."
CS
Professional Fund Manager
Global Investment Banks
Why This Exists

Before asking you for something, you should know why this exists.

In 2023, my son Chase was diagnosed with cancer in his left eye. And what followed broke me in ways I did not think a person could break. And subsequently, rebuilt me into someone with a very different set of priorities in life.
Alpha Insights exists to generate sustainable funding for childhood cancer initiatives. Not as a CSR initiative bolted on for optics. This is the reason I am here. Every subscription contributes to that mission.
That is the short version. The full story is difficult to tell, and it is deeply personal. But if you want to understand why I do this, why every decision, every late night, every principle in this document exists, it starts with Chase.
Read the full story
Simple, Honest Pricing

One plan. Everything you need, included from day one.

Most ASX research services would charge you $800-$3,450/yr, and provide coverage on just a handful of companies. We cover 450+ companies with institutional-depth analysis for less than $1.37 per day.

And as mentioned before, the fees are kept as low as possible, to make Alpha Insights more accessible to as many people as possible. Your capital is precious, and every additional dollar you spend on a subscription, is a dollar not apart of your portfolio.

Alpha Insights Full Access
$500
per year, less than $1.37 per day
  • 450+ Company Research Reports
  • Portfolio Strategy Notes (incl. Market Signal)
  • Model Portfolios
  • Economic Intelligence reports
  • Post-event company analysis
  • Full Research Portal Access

3-day free trial. Cancel anytime. No card charged during trial.
Questions before I joining? [email protected]

FAQ

Hard questions, honest answers.

AI is a tool in my framework, not a replacement for judgment. I spent 18 months and tens of thousands of dollars building the process that sits behind every report. I use AI the way an institutional analyst would use a Bloomberg terminal, as infrastructure, not as the analyst. The domain knowledge, the assumptions, the judgment calls: those are mine, built on 10+ years of market experience. Every output is human-verified. And here is the honest part: as AI-generated content floods the market, I believe a lot of what you will see from other platforms will be surface-level product dressed up with impressive formatting. Be careful around those.
Because my purpose is to support your investing, not to run a fund. The moment I manage capital, my incentives shift. I would have a track record to protect, performance fees to optimise for, positions I am anchored to. I have seen what that does to objectivity. It is subtle and it is corrosive. I want to remain fully impartial. That is more valuable to you than any fund return I could generate. And honestly, the mission this funds is bigger than any individual portfolio.
It will be, sometimes. A valuation is an output of assumptions, not a law of physics. No model has the reliability of a physics equation where the relationship holds and the output is repeatable. What I commit to is transparency. You will see every assumption, understand how I arrived at every conclusion, and be able to form your own view. I will own my mistakes publicly, not bury them. That is the difference between this and the providers who parade their winners and quietly let the losers disappear from the narrative.
Because I have no one to hide behind. Every analysis, every call, every mistake has my name on it. There is no committee to diffuse accountability, no corporate layer to absorb blame. And if I ever feel that I cannot uphold the standard my members deserve, I will shut the system down. I would rather cease to exist than dilute the offering into something that does not genuinely serve its members. That is not a hypothetical commitment made for marketing purposes. It is a deeply held conviction.
There are no hidden tiers. Everything you need is included from day one. I do not invest alongside you. I do not run a fund on the side. Each company undergoes an in-depth analysis process covering 100+ pages, distilled into clear, actionable insights. Not a 2-page summary with a buy/sell rating. I cover 450+ companies, not just the ASX 50. And I charge less than almost all of them. If you want to see how well their approach actually works, look at their fund performance. The numbers are public. That is where the truth lives, not in the curated testimonials.
3-day free trial, cancel anytime. No lock-in. No exit fees. No card charged during the trial period. I would rather you try it and leave than subscribe without seeing the product first.
Get Started

Independent research. Market-beating performance. A mission worth supporting.

See the research for yourself. If it is not for you, that's okay. No pressure, no urgency, no games.

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Every subscription supports childhood cancer initiatives.