The Story Behind Alpha Insights

This platform exists because of my son, Chase.

In 2023, Chase was diagnosed with retinoblastoma — a rare childhood cancer that affects the eye. What followed was an intense six-month period of treatment, where my world locked into survival mode. Every day was a heightened state of awareness, waiting for the next emergency.

By early 2024, the treatment program had ended. We were somehow expected to re-assimilate back into society as if the past six months had never happened.

But I couldn't.

Overwhelmed by the combined pressure from work, family, and my own mental health, it nearly culminated in a dark moment — of nearly giving it all up for a moment of peace. January 2024.

Having nearly fallen off the edge of existence, my entire perspective went through what I would call a factory reset.

My priorities shifted. In many cases, completely flipped. My personality grew colder as my mind went into self-preservation mode. My purpose in life was completely wiped.

And from this emptiness, Alpha Insights began to take shape.

A Shift in Purpose

I didn't have the motivation for the pursuit of financial success anymore. It felt inconsequential, in comparison to many other things in life.

I spent a lot of time reflecting alone during those days. And amidst the darkness, the bright memories of people — both old and new — who selflessly lent a hand of steady support during my darkest moments, kept my world a little brighter.

So I decided that I was going to dedicate my efforts towards repaying that kindness.

Repaying, or paying it forward — it doesn't matter. When I made that decision, my heart regained a sense of direction for the first time in a while.

The Beginning

Alpha Insights didn't start out as an AI-powered company. The acronym just happened to be AI. Maybe foretelling.

I spent a month across April 2024 deciding if I wanted to commit myself to starting a business. Then, in October 2024, I left my employment for good.

At that point, I was truly alone, and very much committed to the mission.

Many people see my work ethic and commitment through the hours I spend developing the business. But the motivation behind my focus is only truly visible to me.

What I'm Working Towards

I want to use the proceeds from Alpha Insights to support underfunded prosthetic eyes for children with childhood cancer — or any cause where children fall through the cracks of the system.

Because our early applications with the NDIS were rejected on the grounds that a prosthetic eye is "cosmetic" and not a functional support item.

I think about the many families and children in hospital rooms over prolonged periods of time — years, even. And while many may have forgotten their existence in those grey halls, I remember. Because once upon a time, I walked those halls myself.

While many may have forgotten their existence in those grey halls, I remember.

I know the struggles and financial burdens that come with this. And I hope to use Alpha Insights as a vehicle for supporting them in their time of need.

For Chase

The success of Alpha Insights is tied to showing my son that regardless of how shit life gets, or how low you have fallen, you can pick yourself back up, dust off your knees, and march forward.

And that through that very persistence, you can make something beautiful out of it.

So any time I feel demotivated, or tired, or depressed about the momentum of the business or myself, I think about those people and Chase, just waiting at the finishing line for me, so that I can help them.

Perhaps this is what sets me apart from most — that intense drive for success, no matter what.

The ambition for Alpha Insights has grown over time. Yet all I can really think about is how it can support the causes close to my heart. Rather than myself.