STP: Bamboo Underwear — The Inventory Write-Down the Market Priced as a Brand Death

STP · ASX:Step One's DTC underwear brand carries a 65% repeat purchase rate — but a $10.9m write-down just erased a year of profits. We assess whether the damage is operational or structural.
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STP: Bamboo Underwear — The Inventory Write-Down the Market Priced as a Brand Death

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In a Nutshell

Executive Summary